Southern Ambulance Service, Inc. was considered one of Atlanta's legendary services during the era of the "swinging" 70's and early 80's. The ambulances were painted in a distinctive black "Emron" paint color and featured "captains chairs" in the cab, mag wheels, full stereo systems and custom pin striping which were common features on many of Atlanta's finest ambulances in those days. 

Unit 29

All Southern Ambulance Service units were fully equipped and staffed at the advanced life support paramedic level and used both VHF H.E.A.R. and UHF MED-Channel/telemetry radio systems to communicate with South Fulton and other area hospitals. Southern Ambulance developed the Medical Emergency Dispatch Information Control (MEDIC) system which used a unique four digit number to identify those homes, business and industrial complexes which subscribed. When the caller gave the Southern dispatcher their "MEDIC Number", a computer would be used to instantly retrieve all critical information on the callers location, directions, history of previous calls, patients medical history and any other special instructions for the responding paramedic ambulance. It is interesting to note that this system pre-dated Atlanta's first 911 system by several years. Southern Ambulance 29 was based out of Station 1 on Church Street near West Cleveland Avenue. Ambulance 31 was based out of Station #2 at Southwest Community Hospial on the West side of Atlanta and Ambulance 33 was based out of Station 3 on Rosevelt Highway near Old National Highway in College Park. Nick Marlin was the owner and served as the director and George Louth was the Deputy Director during teh era of Southern.